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Newsletter: Emotions and Actions

(Volume 1, Issue 13)

Topic of the week: Interplay between emotions and actions in the real world

David Ogilvy, founder of the Ogilvy Group, is attributed to the quote that "people don't think how they feel, they don't say what they think and they don't do what they say." His quote speaks to the general lack of control over or access to our emotional states, and this characteristic makes many follow-on actions inexplicable. Further, we try to justify actions along economic lines whereas most actions are result of impulsive emotions.

Rory Sutherland, Vice Chairman of Ogilvy Group, was recently interviewed by Jim O'Shaughnessy. Most of the discussion unpacks the interplay between emotions and actions in the context of investing, marketing and organizations.


Quote of the week

"Forces beyond your control can take away everything you possess except one thing, your freedom to choose how you will respond to the situation." - Victor Emil Frankl


Three recent articles

1. Alex Danco uses Freudian framework to understand the failure of large swaths of American society to embrace wearing masks to combat the COVID pandemic.

2. Tim Ferriss is interviewed by GQ on how his personal purpose has evolved over the last fifteen years from outward success to inward success. His litmus test of success: How do I feel before going to sleep, how long does it take to go to sleep, and how do I feel when I wake up?

3. "It's now what you know, it's who you know." Networking is a life long practice, and email is a channel used frequently. Danny Rubin of Hubspot gives a formula to write effective networking emails to people you know or do not know.

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